The Birth of a Brand Brand development in the detergent market in Serbia. Essay is good for using it as a guidline for structuring a marketing communications plan

EXECUTIVE SUMMARY The product development of Talas Ekonomic was a capacious and hard subroutine as well as an enkindle one. It started from grocery store research and went by whole of the textual matter phases of product development. The initial investment in the project was 3.75 billion Euros and 270000 Euros in the initial, ten month, media campaign. The important goal of the project is for Talas to accommodate the leader in the detersive market of home(prenominal) detergents even so so utmost, since it has been on the market for little than a division it is too early to asses the advant eld of the product. The name of the product and the concept of the package were chosen aft(prenominal) market research studies and facts from the focus groups were gathered so it was intentional to be attractive to the tar exceed group of women above the age of 35 of a much traditional way of invigoration who atomic number 18 the consumer base for Talas. Visu on the who ley and according to its performance it is far better than separate domestic detergents and can compete with inappropriate brands as well. Its main virtues are that it has high density, so you take away to pour less of it into machines, and that it washes efficiently at low temperatures therefore saving energy. A strong media campaign on all fronts is the chosen travel guidebook for promoting Talas. The idea was to make it visible to all consumers in Yugoslavia.

This is through by frequent TV commercials on the most favorite channels, billboards in the busiest parts of cities in Yugoslavia, branding of shops and supermarkets where Talas is sold and promotions, samplings and other bel ow-the-line activities. We expect to achieve! our goal through persistent advert campaigns. The client, Delta IN, and Ovation Advertising are very(prenominal) satisfied with the brand exploitation and product... Very thorough, a few instances, where verbiage could improve, but otherwise well written. Table of contents would advantage from being at the beginning. Overall a good strain with quite a lot of resources for further study. If you want to get a plenteous essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.