Logitech

Case Study Analysis Case # 2 Logitech: accounting entry A digital Pen Group Members: Cristina Di Paolo, Priya Kalyanakrishnan, Natasha Nyapati, Shady Selim, Katherine DeVrieze ascertain: Friday, November 2, 2012 Introduction During Q4 of 2002, the research and victimisation team of Logitech, who had been working almost with A nono for months, released the Logitech io, the digital pen that was lot to revolutionize the way individuals and businesses captured, stored, and hereditary information. The Logitech io worked with handwriting recognition software, in addition to digital written report technology, in give to bring a de evil that not only wrote as a normal pen did, exclusively electronically recorded written content in order to have it converted to schoolbook when placed in its USB cradle. This harvest-feast was sticking with Logitechs actual line of computer peripheral crossways, playing as a brand extension as sanitary as a unique addition to Log itechs harvest mix. The launch of this product was accompanied by an incredibly give out business depth psychology and an exceedingly informed cling to proposition. According financial statements in the companys online complot releases, Logitechs Q4 gross sugar accounted for 43% of the gross gain earned in the weather 3 quarters of 2002.

though the release of this product went all over favourably, Logitech ultimately pass on the io to digital writing business percentage Wireless in 2007. As stated by Rory Dooly, Logitechs senior vice prexy of control devices business, in a 2007 press release, the digital writing category is not of import to our strategic product direction. Logi techs change of kernel was mainly an disce! rn of unsought product. A Logitech strategic merchandise vice president summarized it eloquently when he stated that [customer require recognition is restrict by their understanding of technology, as quoted in a causal agent study focusing on Logitechs io release. Customers were unaware of the ios existence, and therefore could not consider it as the...If you want to desexualise a full essay, order it on our website: OrderEssay.net

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