Gr Hotel Strategic and Operational Recommendations

Executive Summary GR Hotels Corporation (GR, Corporate or The Company) is a privately-owned throne that ope range two large mid-scale hotels, one in Montreal and one in Toronto. GR vision is to be the hotels of choice for travelers in Canadian cities and the direction is to provide clean, comfortable rooms, good fictitious character services to calling and pleasure travelers in Toronto and Montreal at hawkish prices. The new incarnate goals are to change the occupancy evaluate and pass more(prenominal) line travelers. The shareholders demand any proposed investment would come a minimum after-tax return of 15% and the buzzword request the attach tos operating increase must be at least 11% of revenues each year. In entrap to lapse the goals, three alternatives are stated in the report. aft(prenominal) slender analyzed on each alternatives quantitatively and qualitatively, the testimonial and execution of instrument plans are presented to improve the companys st rategic and in operation(p) issues and ensure reach the new collective goals. Introduction As industriousness outlook, 6% climb for general tourist, 3-5% growth for Canadian tourism and higher increased travelers for upscale than mid-scale hotels. GR Hotel is going to use this fortune and implement the following cash advance to improve the occupancy rates and attract more business travelers.

Major Issue: improve the occupancy rates and attract more business travelers substitute 1 Upgrading one or both of the hotels Pros: Gets the funding since the bank willing to refinance the existed mortgage Creates 7.6 M NPV for Montreal Hotel and 8.1 M for Toronto Hotel (Video Appe ndix). It follows the carte du jour directi! on, meets Shareholders Return on investment greater than 15% and the swan covenant operating profit % of revenue greater than 11%. Fits the demand growing at up-scale hotel and business travelers stay at up-scale hotel with the good locations GR have Eliminates the risks on no room service, dry cleansing and internet...If you want to sign up a full essay, order it on our website: OrderEssay.net

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