Cleapatra Colgate-Palmolive Case

* The brand reached an amazing mart place share of 10% by the next year of the set, condescension its 23% price professional compared to other brands in France. * The biggest task at that time was to keep up with the demand in France. * Impressed by the wide success in France, orbicular Marketing Group in New York saw it a good thought to olfactory perception for other securities industrys for the brand. * French-speaking Quebec in Canada seemed like the obvious choice. * on that point were mixed feelings in Canada about the entry of Cleopatra there, some(a)(a) managers demand it a good idea and that the formula will be just as made in France. While some believed that Canada needed a to a greater extent national brand, and Cleopatra was not. * Two slips of query methods were conducted in Toronto to answer the following question Is there a reasonable certainty that Cleopatra would be accepted by consumers in Quebec? * The first type of search was conducted on a ascendant word of super women who were elect and grouped to amazeher to be undetermined to the product, price and advertising. The look into concluded with positive resolves regarding the exclusive and its concept. * The second type was conducted on typical consumers and 50% state they would buy it. And 64% said they would buy it as a result of victimization the product for a hebdomad at home.

* Following the general positive results of the research, plans began immediately for a launch the following year. * escape of a price-war in the market was a key object lens to the Canadian Marketing police squad and as a result they decided to position Cleopatra as a premium brand, at a premium price. * Colgate-Palmolive operated in 58 countries and had brands that were global leaders. And has cardinal main competitors, Proctor & angstrom unit; jeopardize and Lever. * It had sales offices in six major regions crossways Canada; the Maritimes, Quebec, Ontario, Alberta, the Prairies and British Columbia. * The soap market in Canada was highly free-enterprise(a) and was project to grow...If you want to get a full essay, roam it on our website: Orderessay

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