The Gourmet of Marketing Research

AbstractKudler Fine Foods has decided to explore new service which they faculty offer to their customers. This look examines Kudler Fine Foods and the importance of merchandiseing research as it relates to its strategies and tactics. It go out also identify where additional market research is needed. This research shows that market research directly affects the relevancy and utility of an organizations marketing plan and recommends that Kudler Fine Foods should take returns of diligent market research efforts. Also, the writer highlights that building perfect competitive intelligence profiles can lead to more attach decisions regarding growth markets.

The Gourmet of Marketing ResearchKudler Fine Foods is a southerly Californian specialty gourmet food store. KFF was founded by Kathy Kudler in 1998 in La Jolla, California. Its primary market is the San Diego metropolitan theater and it currently operates three stores within that general area. KFF is based on the premise that there is a market willing to liquidate a premium for quality gourmet food items that are former(a)wise difficult to find and to afford. KFF addresses this need and it intends to continue its blowup in the future into new markets. KFFs? primary format is a facility consisting of approximately 16,000 square feet and seeks anchor locations in upscale shopping centers.



KFF markets food products in bakery and pastries, produce, meat and seafood items, condiments and other food products, and cheese and other dairy products. KFF has experienced a significant growth and is now focused on expanding the services through its new marketing strategies. Before beginning this plan, KFF will need to perform research.

Marketing objective markets research is the world-class step that Kudler Fine Foods must perform in align to increase customer loyalty and profitability. Market research is the adjoin of defining a marketing problem and opportunity, systematically assembling and analyzing...

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