Online marketing.

1.Executive Summary

Customers benefit from online marketing in many ways. It is interactive, immediate and provides adit to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer family relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a planetary medium that enables buyers and raters in different countries to interact with each different in seconds. Marketers can conduct online marketing by creating an electronic storefront; placing ads online, participating in Internet forums, newsgroup or exploitation online e-mail or webcasting. However, in that location remains a potential difference for customer abuse, ranging from irritation and unfair practices to deception and fraud. In addition, there have been growing concerns about invasion of privacy, perhaps the intimately difficult public policy issue currently confront the online marketing industry.

2.Conducting online Marketing

Online Marketing has evolved through three stages. In the first of all stage, weave sites published the same information to all customers, who veritable material by clicking on links. In the second stage, firms and consumers began exploitation the Net as an outlet to actually buy and sell products and services.



In the third stage, which is till evolving, it is becoming the ultimate materialization of marketing concept through customization and personalization of products and services to satisfy soul customer needs. Marketers can conduct online marketing in four ways as follows:

a.Creating an Electronic Online Presence

A company can apply an electronic online presence through buying space on a commercial-grade online service or establishing its own Web site. Buying a location on a commercial online service involves either renting storage space on the online services figurer or establishing a link from the companys own computer to the online services shopping mall. JCPenney and Eddie Bauer, for example, has links...

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