This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant

Introduction

I2 International is an organization and is invariably keen to innovate and divvy up initiatives. The Starmaker Company has been assigned to win one new mathematical mathematical ware or service expose of vanadium concepts.

Hereby we present you these five concepts and our final service. The followers subjects: Dutch, English, Business Economics and Marketing be relevant to the concept of the development of a new product or service, thus included.

Your secondary stars,

Frank Albrecht

Adriaan Raaijmakers

Diederik Stolk

Ariën Westerduin

Index:

Organisation schedule:04

Our little stars render:05

Marketing06

Product concepts:06

Screening criteria:11

Product concepts and screening criteria:12

Extended description of stay products:15

Pilot study:20

Strengths and weaknesses of remaining two products:22

Competition analyses:24

Decision final product or service:25

Concept canvass and market research:26

Results, conclusions and recommendations:27

Summary and extra conclusions and recommendations:36

Business environment of Star-Search:37

Final target separate:38

Description final objectives:39

Unique selling position:41

Extended recommendation marketing undulate:42

Company identity46

Summary:47

Financing:48

Business Economics48

Business economics:48

Nederlands54

Adviesrapport:55

Geschreven brieven:57

Genoteerde telefoongesprekken:63

Brief direct military post:65

Product demonstratie:66

English67

Brainstorm session:68

Summary:69

Bijlagen70

Nederlandse direct mail en antwoordkaart:70

English product folder:70

Organization schedule:

Our little stars project:

In the first week of our project we gathered for a think session. A brainstorm session is a gathering of batch thinking about certain ideas. I2 International is an organisation and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.

These five concepts are listed below:

Five product concepts:

·Star-Search

·Star-Child

·Star-Job

·Tele-Star

·Pop-Star

On the following pages you can see how we developed these five basic product concepts.

Enjoy!

Star-Search:

Internet is part of the new new economy and is going to swap the way we live forever. The information jungle is getting bigger and bigger...

If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .