Columbine Alternative Reading

in the documentary bowling for columbine, Michael Moore has an intended substance he wants his target audience to view through encoding, which is the preferred meaning he wishes to portray. However it is how the audience decodes the information viewed that they base their opinions. This practice may not always be what the director was aiming for which is the substitute(a) instruction. An example of this can be seen through the audiences opinion on the second amendment, the right to bear arms. In the beginning scenes of the documentary Moore enters a back and purchases a till account that allows the customer to receive a free awake arms. Throughout the processes of buying this gun Moore make sarcastic remarks. He assumes his target audience share the same opinion that he does. That gun possession and accessibility is too easy, not everyone should view the right to have gun possession with such ease. The distant alternative reading is different. The alternative audience would have seen Michaels Moores opinion of gun possession to be offensive and a form of mockery as they believed that there should be no limitation for every American to have the right to foster themselves and their families.



Nobody could change their minds when such strong proof
This alternative reading is due to the timing of the release of the documentary in 2002. population were still recovering from the 9/11 attack and umteen still remembered the Columbine shooting. So many friends and family had been lost, people were hazardous and wanted someone to blame, so when the time came and the war of threat was announced many civilians were for it. There was not a enquiry in their mind that they needed to be protected. Americans first fall back was guns, what better way to kill the enemy. They were angry and acceoted the message disposed to them by the mass mediaIf you want to get a wax essay, order it on our website: Orderessay



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